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Gore. Return With Video for New Song “Lead Me to the Slaughter”

by Amy Sciarretto
written by Amy Sciarretto 0 comments
Texas metal four-piece GORE. — vocalist Haley Roughton, guitarist Alex Reyes, bassist Devin Birchfield, and drummer Wills Weller — are back and with a vengeance unparalleled.

The quartet has shared the video for the brand new single “Lead Me to the Slaughter.” Watch it here.

“This song is about being indoctrinated into a cult, and idolizing what kills you,” the band states. “Idolatry is rampant beyond human repair with social media — we now look at people like they’re gods. We idolize money, fame, and beauty more now than we ever have as a society. These idols will lead us to nothing but guilt, shame, and suffering.”

GORE. are currently touring with Kittie. All current dates, including their Fall 2026 European tour dates, are here.

GORE. dropped the  IF YOU DO NOT FEAR ME… EP in late 2025. It followed GORE.’s Spinefarm debut, the A Bud That Never Blooms EP (2024), which saw the band tipped as a “Band You Need To Know” by Revolver and described as “cutting-edge modern metal at its most vulnerable” by NME in their 2025 Essential Emerging Artists list.
PHOTO CREDIT: Shane Speal (@vuhlane)
ABOUT GORE.:
Haley Roughton leads the charge in Gore., a band that brings a distinctly feminine perspective to the heavy music scene. Debuted in 2023 with guitarist Alex Reyes, bassist Devin Birchfield, and now drummer Wills Weller, the Texas-based trio quickly made waves with their emotionally raw and unapologetically vulnerable. Gore. are poised to continue challenging norms and expressing the full spectrum of feminine experience through their powerful sound
ABOUT SPINEFARM:
Spinefarm represents some of the biggest and most important rock acts in the world. Founded in Finland in 1990, the label established itself as an independent powerhouse for successful European metal acts from Nightwish to Children Of Bodom. Acquired by UMG in 2002, Spinefarm Music Group is now home to a host of artists that reach millions of fans across the globe and showcases the very best in rock, punk, and metal. From massive metal names such as Bullet For My Valentine (with over 3 billion streams) to alt-rock legends Killing Joke and the breakout success of cultural phenom Sleep Token, Spinefarm’s artists are — and always have been — true leaders in their chosen field. The roster also includes renowned names like Atreyu, Airbourne, Black Veil Brides, and While She Sleeps, as well as fast-rising young artists like Dayseeker, Dead Poet Society, Kid Kapichi, Deadlands, and Creeper. Spinefarm, now flanked by associated SMG labels Candlelight (Emperor, Ihsahn, Urne) and Snakefarm (Marty Stuart, Austin Meade, Mark Morton), has grown from its independent origins into a true global rock powerhouse.
Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide. Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more. Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media. Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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