Home MusicGHØSTKID Announce New Album “FOLLOW THE WHITE RABBIT” + Share Video For “IVORY”

GHØSTKID Announce New Album “FOLLOW THE WHITE RABBIT” + Share Video For “IVORY”

by Amy Sciarretto
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GHØSTKID UNVEIL NEW TRACK “IVORY” + ANNOUNCE THIRD ALBUM FOLLOW THE WHITE RABBIT — LISTEN + PRE-ORDER NOWSometimes things need to end before they can begin again.

GHØSTKID return with their latest single, “IVORY,” while simultaneously announcing their third album FOLLOW THE WHITE RABBIT, to be released October 2 via Century Media Records.

Having announced a major Europe and UK tour under the same name a few weeks ago and with the project being heavily teased on social media, the album reveal will come as little surprise to fans. “IVORY” serves as the first glimpse into the upcoming record, offering a taste of what lies ahead: A journey through the darkness of the human mind.

Pre-order the album HERE.

Watch the video HERE.

The new album FOLLOW THE WHITE RABBIT will be available in the following formats:

Ltd. CD Digipak
CD Digipak (US Version)
Neon pink LP
Ltd. black-white splattered LP *band exclusive, limited to 500 copies worldwide
EcoMix Magenta LP (US Version)
Digital album

FOLLOW THE WHITE RABBIT TRACK LISTING:
“THE END”
“IVORY”
“MOTHER DEATH”
“I DESTROYED YOU”
“FOLLOW THE WHITE RABBIT”
“PURPLE SNAKES”
“GIVE YOUR KIDS A GUN TO PLAY”
“NEON” (Feat. Maz Univerze)
“UNCONDITIONALLY”
“LOVELY”
“WHITE RAINBOW”

GHØSTKID LIVE:
FOLLOW THE WHITE RABBIT EUROPE/UK TOUR 2026:
w/ support from Dropout Kings, Stain The Canvas, and Seven Blood:

10/8 — Nuremberg, Germany — Z-Bau
10/9 — Frankfurt, Germany — Das Bett
10/10 — Zurich, Switzerland — Komplex Klub
10/11 — Munich, Germany — Backstage Halle
10/13 — Budapest, Hungary — Analog Music Hall
10/14 — Vienna, Austria — Viper Room
10/15 — Krakow, Poland — Hype Park
10/16 — Prague, Czech Republic — Bike Jesus
10/17 — Dresden, Germany — Tante Ju
10/19 — Berlin, Germany — Lido
10/20 — Hamburg, Germany — Kaiserkeller
10/21 — Nijmegen, Netherlands — Doornroosje
10/23 — Nottingham, England — Rescue Rooms
10/24 — Manchester, England — Gorilla
10/25 — London, England — The Garage
10/27 — Ghent, Belgium — Vierde Zaal
10/28 — Paris, France — Backstage By The Mill
10/29 — Cologne, Germany — Essigfabrik

ABOUT GHØSTKID:
“Retrospectively, it was a very hard time, mentally. But I’m happy to speak openly about it. It was a time with feelings in between completely burning out and ‘everything is incredible’.”

Looking back at the last six years, GHØSTKID has faced immense pressure, both personally and professionally. After a liberating start with his self-titled Century Media debut in 2020, there has never been a moment of silence in Sebastian “Sushi” Biesler’s mind. The following years took his solo project on tours with Bad Omens, Black Veil Brides, and Blind Channel, headline tours and performances at festivals like Wacken Open Air and Summer Breeze, yet his mind kept playing tricks on him. Success came with doubts and pressure fueled by financial struggles, leadership responsibilities, mental health, and deep self-reflections through turbulent years. “I’ve learned a lot, made just as many mistakes, and truly underestimated what it means to stand on your own feet,” says Sushi who reached a turning point in mid-2026.

After parting ways with his bandmates, he found new people to share his vision of a modern mix between metalcore, nu-metal, alternative rock, and now embarks on a new album cycle. Referring to Lewis Carroll’s children’s novel Alice in Wonderland and the computer game “American McGee’s Alice”, FOLLOW THE WHITE RABBIT is a journey through Sushi’s mind and offers unfiltered insights into his deepest thoughts and emotions. “Once you’re going down the rabbit hole, you’ll face many scary, weird, and disturbing things that will make you question your sanity. That’s what this album is all about.”

Once again produced by long-time-collaborator Sky van Hoff, GHØSTKID’s third offering reignites Sushi’s versatile influences and shapes it into a modern sound. FOLLOW THE WHITE RABBIT is not just another fictional concept album, but a collection of eleven songs rooted in concrete situations of Sushi’s life. Through turbulent years of doubt and struggle, GHØSTKID has become a vessel. Not only for Sushi, but for a growing community that finds strength and relief in the honesty of his music.

“Without GHØSTKID, the pressure would have been unbearable.”

Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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