Home MusicThe Hirsch Effekt Announce Versatile New Album “Der Brauch” Out 1/30 + Share Title Track
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The Hirsch Effekt Announce Versatile New Album “Der Brauch” Out 1/30 + Share Title Track

by Amy Sciarretto
written by Amy Sciarretto 0 comments
 THE HIRSCH EFFEKT ANNOUNCE VERSATILE NEW ALBUM DER BRAUCH OUT JANUARY 30 — PRE-ORDER

TITLE TRACK “DER BRAUCH” AVAILABLE NOW — WATCH + LISTEN

Since their formation, The Hirsch Effekt have carved out a unique niche in the German-speaking music scene.

Yet, despite — or perhaps because of — their elusiveness, the band has captivated a devoted audience. Musically, The Hirsch Effekt have always embraced limitless possibilities. Acoustic, introspective moments — where bassist Ilja John Lappin brings out his cello or guitarist Nils Wittrock returns to his classical roots — sit naturally alongside massive progressive metal onslaughts.

Today, the trio from Hanover, Germany, announced its seventh studio album, Der Brauch, out January 30 via Long Branch Records. At the same time, the band is giving fans a taste of the new work with the release of the title track.

Watch the visualizer for “Der Brauch” here.

Stream the new single and pre-order the album here.

While earlier works, despite their diversity, were still labeled “metal albums,” this new record explores paths first hinted at on the multi-layered second album, Holon: Anamnesis — the same album that fans of VISIONS magazine voted the only German-language entry among the 20 best albums of all time. Der Brauch can be seen as a return to that pivotal point — and simultaneously as a bold step forward. Drummer Moritz Schmidt doesn’t entirely forego blast beats, but the record demands a new heading. In the end, though, there is only one truth: It unmistakably sounds like The Hirsch Effekt.
DER BRAUCH TRACK LISTING:
“Der Brauch”
“Der Faden”
“Das Seil”
“Brauch Reprise”
“Der Doppelgänger”
“Die Lüge”
“Die Brücke”
“Das Nachsehen”
“Die Heimkehr”

VINYL EXCLUSIVE BONUS TRACKS:
“Agitation” (Acoustic)
“Die Brücke” (Acoustic)
“Stegodon” (Acoustic)
 DER BRAUCH PRODUCT VERSIONS:

*Deluxe Bundle / LBR exclusiv – Limited to 250 copies
(Incl. splattered vinyl, 3 bonus tracks and LP insert, CD digipak, tote-bag, THE skat deck and THE family photo album) — Order here
*Ltd. Vinyl Edition — Limited to 500 copies
(Incl. gold vinyl, 3 bonus tracks and LP insert) — Order here
*Standard Vinyl Edition
(Incl. black vinyl, 3 bonus tracks and LP insert) 
*CD Edition
(In a digipak)
*Digital Edition
(Stream + Download)
PRE-ORDER “DER BRAUCH”
“One of the most distinctive bands around” — BLABBERMOUTH (US)

“Full of grace and poesie. Most convincing yet” — PROG (UK)

“[…] nothing short of brilliant” — IT DJENTS 

“You might come for the metal, but you’ll stay for the melody” —  OUTBURN (US)

“Surprise of the weekend — KKKK”  — KERRANG! (UK)
THE HIRSCH EFFEKT ARE:
Nils Wittrock — Guitar, Vocals
Ilja John Lappin — Bass, Vocals
Moritz Schmidt — Drums, Vocals
Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide. Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more. Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media. Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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