Home MusicARSON THEORY DROPS “HOLD ON” VIDEO FROM ALT METALBAND SLOW DEGRADE

ARSON THEORY DROPS “HOLD ON” VIDEO FROM ALT METALBAND SLOW DEGRADE

by Amy Sciarretto
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Rising Gulf Coast alternative outfit SLOW DEGRADE recently signed with Arson Theory, the artist-first music company founded by Cameron Almasi and Eddie Hermida (All Shall Perish, Suicide Silence), and celebrate the announcement today with their new single, ”Hold On,” accompanied by an official music video directed by Dylan Cole.

Watch the video here.

”’Hold On’ is about finding yourself in a relationship, whether it be familial, platonic, or romantic, that eats away at you mentally and or emotionally. There are some relationships where one person is putting forth so much of their energy only for the other to take advantage of it, leaving them unable to give anymore,” explained the band, an industry concept that their partners at Arson Theory fully understand and support. ”It’s easy to feel trapped in a situation like that, so you’re hoping that the other person finds their way out and realizes that what they’re doing isn’t fair to you. That’s the premise of ‘Hold On.’ The song serves as a cathartic release for those who have ever been in toxic or traumatic relationships and have made it out on the other side.”

”Hold On” marks the band’s latest evolution, fusing rhythmic guitar hooks, somber synthesizer textures, and crushing heavy passages with SLOW DEGRADE’s established blend of shoegaze hardcore that cuts through to the bone. The accompanying video, directed by Dylan Cole, is sepia-drenched and dances delicately between the grunge visuals of the ’90s and their 4K vision of reimagined rock.

The band continues, ”In the video there is an angel-like character that represents something or someone that you have a deep attachment to, but can no longer have that connection and you’re confined watching from a distance. We chose to shoot in an empty, overgrown field to set the nostalgic, yet unobtainable setting. It was a no-brainer to shoot with Dylan Cole after he killed it on our video for our song ”lead me down.” He’s such an insanely talented director and made this video everything we envisioned.”

The drop expands SLOW DEGRADE‘s relationship with Arson Theory, joining a growing roster built around artist development, creative control and long-term career growth. Founded by Almasi and Hermida, Arson Theory operates across label services, distribution, publishing, rights management, sync, marketing, merchandising and more.

Following the release, SLOW DEGRADE are currently on the road, joining as support for Paledusk’s 2026 U.S. tour. The run kicked off with a headlining performance in their hometown of Mobile, AL and will continue through November 1st in New York City, bringing SLOW DEGRADE‘s atmospheric, heavy-hitting live show to audiences across the country. All dates are here.

”Hold On” is available now via Arson Theory.

SLOW DEGRADE TOUR DATES
SUPPORTING PALEDUSK

10/9 – Mobile, AL – Soul Kitchen Music Hall (Headlining Show)
10/15 – Sacramento, CA – Harlow’s
10/16 – Anaheim, CA – Parish at House of Blues
10/17 – Phoenix, AZ – Rosetta Room
10/19 – Austin, TX – Come And Take It Live
10/20 – Dallas, TX – Three Links
10/22 – St. Louis, MO – Duck Club
10/23 – Chicago, IL – Subterranean
10/24 – Columbus, OH – Ace of Cups
10/25 – Detroit, MI – Catacombs
10/26 – Lakewood, OH – Mahall’s
10/28 – Asbury Park, NJ – House of Independents
10/29 – Worcester, MA – Palladium Upstairs
10/30 – Hartford, CT – Webster Underground
10/31 – Washington, DC – Pearl Street Warehouse
11/1 – New York, NY – (Le) Poisson Rouge

Atom Splitter PR | Website | + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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