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The Devil Wears Prada Share “So Low” Video Featuring Footage Captured in Latin America

by Amy Sciarretto
written by Amy Sciarretto 0 comments
THE DEVIL WEARS PRADA SHARE “SO LOW” VIDEO — WATCH

NEW ALBUM FLOWERS ARRIVES NOVEMBER 14 VIA SOLID STATE

BAND COVERS FALL 2025 ISSUE OF REVOLVER

THE DEVIL WEARS PRADA — Mike Hranica [vocals], Jeremy DePoyster [guitar, clean vocals], Kyle Sipress [guitar], Jonathan Gering [keys, synths, programming, percussion], and Giuseppe Capolupo [drums] — will unleash their ninth album Flowers on November 14 via Solid State Records. Pre-order it here.

Today, they share the video for new single “So Low.”

Watch it here.

The video is comprised of clips captured during the band’s recent headline tour of Latin America. It’s a montage of footage, some of which was shot on Super8 film and giving the video a specific point of view and an almost “vintage” bird’s eye view.

Regarding the song, Hranica explains, “To me, ‘So Low’ is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It’s about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you’re desperate to feel alive no matter the cost.”

As for the accompanying visual, he elaborates, “I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn’t been in a long time, and I think it adds something extra to the aesthetic of ‘So Low.’ Visuals that we’ve never incorporated, different than what’s often seen stateside — all in all, it’s a nod to our loyal listeners across Mexico and South America.”
Flowers marks the start of an incredibly epic cycle and phase for the band. The global touring scheduling finds The Devil Wears Prada playing some of the biggest shows of their career. They just wrapped the Summer of Loud tour, which packed amphitheaters through the summer. Additionally, the single “For You” is the band’s first-ever track to chart on both the Mediabase and Billboard Active Rock charts. TDWP are continuing to hit new milestones two decades into their career, proving their vitality as a career band.

The band also graces the Fall 2025 cover of Revolver. See the issue below. Get it here.

FLOWERS TRACK LISTING:

“That Same Place
“Where The Flowers Never Grow”
“Everybody Knows”
“So Low”
“For You”
“All Out”
“Ritual”
“When You’re Gone”
“The Sky Behind The Rain”
“The Silence”
“Eyes”
“Cure Me”
“Wave”
“My Paradise”
TDWP have a slew of international tour dates on deck, including dates in Australia with Bullet For My Valentine; headline shows in South Africa; and a trek across Europe with Ice Nine Kills and Creeper. The band will also appear at Warped Tour in Orlando on November 15-16. The band will also embark on the Emo’s Not Dead Cruise in January, as well. All tour dates are here.
Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide. Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more. Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media. Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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