Earlier this week, BILLBOARD broke the news that SKILLET will be releasing their first independent record, REVOLUTION on November 1.
The project’s first single, “Unpopular,” premiered yesterday on BILLBOARD and SIRIUS XM’s OCTANE channel, and along with a music video is available across all DSPs today along with a pre-order for the full album.
Watch the video:
Skillet – Unpopular (Official Music Video)
Stream “Unpopular” now: https://vyd.co/Unpopular Pre-order “Revolution” here: https://skillet.komi.io Connect with Skillet: TikTok: https://www.tiktok.com/@skilletmusic Facebook: https://www.facebook.com/skillet/ X: https://x.com/skilletmusic Instagram: https://www.instagram.com/skilletmusic/ Website: http://skillet.com Skillet App: https://www.theskilletapp.com/ Music Video Credits: Produced by Evolve Studios Executive Producers: Joel Edwards & Daniel Kiedis Producer: Jen Lewis Director: Joel Edwards Director of Photography: Aaron Seldon Editor: Zach Prichard Assistant Editor: Hamilton Wang Colorist: Kendall Rittenour VFX Artists: Aaron Magee & Tim Harwell Post Supervisor: Melissa Floreth Finishing Producer: Chris Farfán Special thanks to The Celebration in Shelbyville TN (https://twhnc.com/) Copyright (C) 2024 Hear It Loud #Skillet #Unpopular — Powered by http://www.vydia.com
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When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.
Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.
Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.
Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

