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AVOID Shares “If It Hurts” Video

by Amy Sciarretto
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AVOID - If It Hurts

@AVOIDKICKSASS's new single "If It Hurts" is out now Stream/save at https://avoid.lnk.to/ifithurts I say goodbye to your love all the pain that you cause Made a mess out of everything And I don't care if hurts You kept on making it worse Another memory burned away I know you never

UNFD welcomed AVOID to its roster last year and the band shared its debut single for the label in the form of “BURN.” Watch the video for the gnarly track here.

Now, the band is kicking the door to 2025 open with the new single “If It Hurts.” Loaded with raucous riffs and kinetic, industrial grit, it’s the kind of track that fans will be clamoring to see the band perform live so they can mosh and sing along to the choruses, which will imprint themselves in your brain. The track teeters on an axis between trudging grooves and off-kilter electronics, speaking to the dynamics at the heart of AVOID’s sound. Cymbal crashes match the intensity of a thick riff beatdown as the vocals alternate between vulnerable and vicious. Ultimately, the emotion overflows on a chantable chorus that’s as incendiary as it is infectious, “And I don’t care if it hurts, you kept on making it worse, another memory burned away.“ It’s the soundtrack for the moment you wave goodbye to your toxic ex in the rearview mirror once and for all.

Watch the visualizer here.

“Honestly, I think the song was really healing for all of us,” explains singer Benny Scholl. “It’s about accepting the past, whether it be good or bad, and moving forward, and we couldn’t be more stoked with how it turned out.””

If you are not yet familiar with AVOID, allow them to make your acquaintance.

AVOID answers the question “What if Dale Earnhardt, Guy Fieri, and Steve-O started a Spinal Tap cover band?” in spirit, ethos, and energy. And it kicks ass.

Hailing from the vibrant music scene of Seattle, this four-piece is on a mission to foster a sense of community through their genre-defying sound. Drawing from their hometown’s rich musical legacy, AVOID craft a dynamic musical mix that captures the essence of nostalgia while pushing boundaries into uncharted territory. With NASCAR and Fortnite as their fuel, AVOID aim to champion inclusivity and revive the spirit of heavy music with a fresh, passionate approach.

Currently hard at work on their new album, set to drop in 2025 via UNFD, AVOID are ready to take things to the next level. Their upcoming release promises to deliver the same infectious energy and artistic flair that fans have come to love, while reminding us to have fun along the way.

AVOID ARE:
Benny Scholl — Vocals
Nick Olson — Guitar
Chris Echols — Guitar
Paul Jaton — Drums
Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide. Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more. Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media. Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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