To celebrate the release of their critically acclaimed new studio album, The Shit Ov God, which is out today, Poland’s kings of extreme metal, BEHEMOTH, have unleashed a stunning music video for their latest single “Sowing Salt.”
NERGAL says, “‘Sowing Salt‘ is arguably one of the most brutal compositions in Behemoth’s catalogue to date. Unrelenting. Unapologetic. Absolute.
The video was directed by Zev Deans, with whom we’ve had the pleasure to collaborate before. He’s crafted a visual that powerfully completes the song — musically and lyrically. And the lyrics? Just as radical and confrontational as music itself.”
With the post-apocalyptic and retro-futuristic imagery that dominates the clip, BEHEMOTH enter new territory without sacrificing the visual leitmotif and thematic virulence they have established over the course of their more than three-decade-long career. Scroll down to watch the video for “Sowing Salt” here and below.
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When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.
Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.
Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.
Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…
He assembled a team of like-minded writers and photographers from across the country to cover the things he loves best: Music, Sports, Food, and Movies.