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DONT YOU DARE Drop “I Love Misery” Video

by Amy Sciarretto
written by Amy Sciarretto 0 comments
Born from the raw concrete of Sacramento, California, DONT YOU DARE (styled without the apostrophe) are a modern rock duo fusing the intensity of nu-metal and metalcore with raw, unfiltered emotion.

Vocalist Noah Duarte, a poet-turned-frontman, joined forces with guitarist Matt English to create a sound that’s both therapeutic and confrontational, and the foundation of what would become DONT YOU DARE.

Today, the band shares the video for “I LOVE THE MISERY,” because, really, who doesn’t? Watch it here.

“‘I LOVE THE MISERY’ is the darkest song we’ve written to date. It’s the story of isolation and self-destruction. It takes you through every emotion you could think of when you’re on that cliff about to jump, but then you ask ‘Why?,'” the band states.

“‘I LOVE THE MISERY’ is a personal favorite of mine because every night I sing it, it allows me to let go and release those demons from years ago that still linger,” shares Duarte. “It’s the pause in the set, the moment everyone opens their eyes to DONT YOU DARE. This song helped me heal. It’s such an amazing experience to see people who don’t even know us feel that as well. It doesn’t matter what walk of life you’re in, everyone has felt what ‘I LOVE THE MISERY’ is. ‘I wanna wake up’ — I came up with that years ago at this point, and to this day the hook still rings true when I’m going through a rough patch. I always tell myself, ‘It will never get that bad again and I put one foot in front of the other.’ It’s an extremely painful and dark song but the underlying message is healing so cry, scream, yell or sing. Let it all out and live in the moment. That’s what ‘I LOVE THE MISERY’ actually is.”

DYD’s debut single, “S.O.S.” saw the band come out swinging, generating strong momentum across streaming platforms and rapid audience growth on social media with their second single, “BLACK & BLUE,” continuing that momentum. “DIE4ME” doubled the growth and got the band their debut spot on Sirius XM Octane Test Drive. “I LOVE THE MISERY” takes the emotional intensity that the band is known for, telling a story about isolation and self-destruction.

MORE FROM DONT YOU DARE:
“DIE4ME”
“S.O.S.”
“BLACK & BLUE“
The Artery Foundation is a familiar name to hard rock fans. In 2025, the brand has rebooted and is a full service company. It’s a label, artist management and producer management firm, among other things. During its 2010s heyday, the brand helped author the burgeoning metalcore scene, having been responsible for signing and breaking genre titans.

From the sweaty chaos of basements and VFW halls to the world’s biggest festivals, Artery has helped guide talent from local notoriety to global recognition. The list of heavy music cornerstone acts that started with Artery speaks for itself: A Day To Remember, Motionless In White, Dance Gavin Dance, Beartooth, Sleeping With Sirens, The Amity Affliction, Asking Alexandria, The Devil Wears Prada, Our Last Night, Memphis May Fire, Fit For A King, The Plot In You, Attila, Attack Attack!, and more.

In 2010, the company launched Artery Recordings, a label imprint that gave rise to breakout acts like Chelsea Grin and Kublai Khan TX. As Artery continued to expand, founder Eric Rushing concurrently deepened his influence on Sacramento’s music and nightlife culture. His handiwork is evident in various live venues, restaurants, and bars.
Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide. Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more. Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media. Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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