Home MusicFox Lake Announce “NEW WORLD HEAT” ALBUM + Share “Pure Adrenaline” Video

Fox Lake Announce “NEW WORLD HEAT” ALBUM + Share “Pure Adrenaline” Video

by Amy Sciarretto
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Fox Lake - Pure Adrenaline (Official Music Video)

The Official Music Video for Fox Lake "Pure Adrenaline" Stream Now: https://foxlake.ffm.to/newworldheat Follow Fox Lake: Instagram: https://www.instagram.com/foxlakeco Facebook: https://www.facebook.com/foxlakeco X: https://www.x.com/foxlakeco Youtube: https://www.youtube.com/@foxlakeco Directed By: Austin Voldseth Official Website: https://www.foxlakeband.com Lyrics: No more games, I'm done with the bullshit Pure adrenaline - All gas No brakes No limits No fakes

Born in the mile-high city of Denver, FOX LAKE bring an elevated and energetic sound to the heavy music scene. The band formed back in 2017 as friends jamming in their basement, looking to branch out from the standard metalcore sound by incorporating elements of their favorite genres — hardcore, hip-hop, and rock ‘n’ roll.

Through the present, FOX LAKE continue to level up by delivering a musical brass-knuckled punch to the face that lands on anyone in their proximity.

Today, the band has announced its new album NEW WORLD HEAT. It arrives August 1 via MNRK HEAVY. Pre-order it here or here.

Fox Lake have also shared the video for the plate-shifting new single “Pure Adrenaline.” Bolstered by thick-as-thieves grooves, a boatload of bounce, confident vocal swagger mixed with furious screams, and an onslaught of rhythmic aftershocks, “Pure Adrenaline” will reverberate pits from coast to coast.

With this song, Fox Lake prove they are beyond ready for their moment.

“Even though ‘Pure Adrenaline’ didn’t come together until the latter half of the recording process for the album, most of the ingredients existed as far back as 2021,” the band shares, revealing the single’s origin story. “The majority of the instrumental demo was written years ago, and the lyrics and energy were conceptualized in our first few conversations about what we wanted to bring to this album.

“We all came together and unanimously agreed that we wanted the new songs to be faster, more visceral, more concrete, and most importantly, all gas, no brakes. Pure f**king adrenaline.”

No brakes whatsoever!

Reading the lyrics throughout New World Heat, Fox Lake reveal the redemptive theme at the album’s beating heart, saying, “The basic concept of the album is about burning things down in order to restart. It’s about who you are versus who you want to be. The world you live in versus the world you want to live in. It takes guts to strip everything away and take a hard, honest look at your life and the world around you.”

They continue, “Everyone has things that hold them down and things that seem to hold their reality in place. Habits, social circles, vices, beliefs, political systems, traumas, etc. Those things will be different for everyone. But the one constant is that action begets action and inaction begets inaction. You either drown in complacency or burn parts of yourself away to create a better world. We all have a choice. Musically, we felt like this concept fit perfectly with where we were at. We all have different inspirations that we want to bring into Fox Lake. It can be tricky to mesh together all the genres that we’re inspired by while still having an original sound.”

The band finishes, “So, for this record, we burned down the limitations we had previously put on ourselves and restarted our writing process with a singular goal — to sound like Fox Lake. The end result is an album that we’re extremely excited about and that feels very authentic to us. The music is faster, heavier, groovier, and catchier than ever before. It’s a new sound for a new world. Everyone is going to have different opinions on whether the band is more hardcore, nu-metal, rock, or metalcore. But everyone’s gonna know it’s Fox Lake.”

Burn, baby, burn, and let the phoenix arise from the ashes in the form of Fox Lake and New World Heat. Reboot, renew, and rise to the top.

Fox Lake will embark on plenty of touring in support of New World Heat. Stay tuned for more details on the band’s road treks.

Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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