Home MusicPRESIDENT Have “Mercy” + Share Lyric Video for New Single As First Full U.S. Tour Wraps

PRESIDENT Have “Mercy” + Share Lyric Video for New Single As First Full U.S. Tour Wraps

by Amy Sciarretto
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Multi-million streaming, UK-based collective PRESIDENT continue to exist at the intersection of heavy music, electronic experimentation, and cinematic atmosphere. Launching in 2025 and operating under the cloak of minimalism and anonymity, PRESIDENT have been cultivating intrigue with each single and live performance. Refusing to conform to the traditional structures of genre or identity, PRESIDENT prioritize intent over image.

Today, PRESIDENT have unveiled the lyric video for new single “MERCY,” which arrives at the close of their massive U.S. tour supporting Bad Omens. “MERCY” is all about perfectly executed dynamics — mixing memorable melodies and heavier-than-granite riffs with gritty breakdowns. The result is another unforgettable anthem.

Watch it here.

About the song, President say, “Throughout history, religion has been tied to profound division and loss. This song is a reflection on that reality, and a way for me to come to terms with what it means on a human level.”

More news about future President live rallies will be revealed shortly.

“MERCY” follows “ANGEL WINGS,” which arrived in February. Watch the video here. The song was tipped by Rock Sound as “a blend of bubbling synths, spine-tingling melodies and crushing riffs,” while Revolver declared that the song “refined their mix of modern metal, pop and electronic music, contorting itself from twitchy programmed beats towards a cavernously djenting boom.” Vice stated that President’s “style is deeply compelling as it’s paired with a refreshingly honest approach to songwriting.”

Built to exist outside the noise, PRESIDENT are building something that invites deeper investment — designed to be discovered, not sold. PRESIDENT said it best, telling Revolver in a cover feature that “the music industry has elements of fast fashion to it these days. Things just come and go. Everything’s really quick. Everyone’s shouting for attention and there’s just so much noise, and it just becomes a fucking conveyor belt. [We] wanted to step back and not be a part of that. But if people are interested, and they want to enter into this world, we’ll grab them with open arms.”

PRESIDENT’s debut EP, King of Terrors, was released in fall 2025. Listen here.

Atom Splitter PR | Website |  + posts

When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.

Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.

Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.

Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…

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