Two iconic brands collide in an unexpected, crave-worthy collaboration. Mother’s® Cookies and NERDS® Candy are joining forces to launch Mother’s® x NERDS® Sweet & Tangy Frosted Cookies, a limited-edition mashup that blends frosted indulgence with a bold, sensory twist.
Available exclusively at Walmart this June, this collaboration unites Mother’s signature frosted shortbread cookies with the bold, tangy crunch of NERDS Rainbow candy.
“This is the kind of collaboration that gets your friends and family talking and reaching for the bag together,” said Julia Witten, Senior Brand Manager at Ferrero. “NERDS has one of the most passionate and energetic fanbases, and Mother’s has spent over 100 years bringing imaginative frosted fun to treat time. When two beloved brands like these come together, the result is something wildly craveable and endlessly shareable.”
Known for inviting families to Stop and Taste the Frosting®, each limited-edition pack includes cookies shaped like Mother’s Circus Animals and NERDS characters covered in vibrant red and blue frosting and topped with crunchy NERDS Rainbow candy, creating a colorful flavor experience designed to Unleash Your Senses™. The result: a one-of-a-kind, multi-sensory flavor adventure that reimagines indulgence for kids and the young at heart alike.
“NERDS is all about elevating the vibes. Swapping the classic Mother’s sprinkles for crunchy and tangy NERDS is just another way that we’re taking things to the next level,” said Jenny Chen, Senior Brand Manager, NERDS at Ferrara Candy Company. “This sweet crossover is something fans have dreamed about and we can’t wait to bring it to shelves this summer.”
To mark this one-of-a-kind collaboration, Mother’s and NERDS are turning up the excitement with an exclusive consumer giveaway. Fans can get in on the action by heading to @MothersCookiesUS on social and dropping #TangyTwist in the comments of the in-feed post— because every sweet obsession deserves a reward. Lucky winners will score a Mother’s x NERDS crossover mailer, packed with tangy, crunchy, cookie goodness*.
Grab a bag and share your first bite on social media by tagging both @motherscookiesus and @nerdscandy. For recipes, inspiration, and more ways to Stop and Taste the Frosting®, visit MothersCookies.com and follow Mother’s Cookies on Instagram, Facebook, Tiktok, and Pinterest.
Explore NERDS tangy and crunchy goodness and Unleash Your Senses™ at nerdscandy.com and follow NERDS on Instagram, Facebook, and TikTok.
*No purchase necessary. See Official Rules on @MothersCookiesUS Instagram, starting Friday, 5/15 at 10:00 AM ET, for details, eligibility, and terms.
