As the days get longer and the weather warms up, Pringles® and Miller Lite are teaming up again to keep it crisp with the ultimate cookout-inspired snacks – introducing NEW Pringles x Miller Lite Beer Cheese Burger crisps and Pringles x Miller Lite Beer-Braised Steak crisps, brought back from last year’s debut.
The snacking masterminds at Pringles and experts at Miller Lite are kicking off the grilling season with crisps featuring all the best flavors of summer in one bite. This year’s limited-edition lineup combines the delicious, savory flavors of beer-infused cookout favorites with the hop-forward, malty beer aroma of the Original Light Beer.
“The response to our first collaboration with Miller Lite was incredible, and we knew had to bring it back for another summer,” said Mauricio Jenkins, Pringles U.S. Marketing Lead. “At Pringles, we’re always looking for ways to bring unexpected flavors to our fans, and these crisps combine all the best fresh-off-the-grill and fresh-out-the-cooler flavors into one snackable bite. We can’t wait for fans to pop open a crisp can this summer!”
The two limited-edition beer-infused stackable, snackable flavors include:
- NEW Pringles® x Miller Lite Beer Cheese Burger combines the beloved sharp and tangy flavors of beer cheese with the satisfying taste of a juicy burger, expertly finished with a smooth, refreshing flavor of the Original Light Beer.
- Pringles® x Miller Lite Beer-Braised Steak delivers a char-grilled, tender steak flavor with notes of savory umami and mild black pepper, balanced by the hop-forward, malted character and crisp finish inspired by Miller Lite.
“Fans love to pair Miller Lite with their summertime staples, so bringing it all together into one snack with Pringles again this year is pretty special,” said Courtney Benedict, VP of Marketing, Miller Family of Brands. “The new Beer Cheese Burger flavor and the returning, fan-favorite Beer-Braised Steak take BBQ standouts and amplify them with the crisp, clean taste of the perfect complement – Miller Lite. The only thing better? Washing them down with a cold serving of the Original Light Beer itself.”
Fans can find NEW Pringles x Miller Lite Beer Cheese Burger crisps and Pringles x Miller Lite Beer-Braised Steak crisps at participating retailers beginning in June, available while supplies last. Visit Pringles.com to find the flavors at a store near you and follow @Pringles and @MillerLite on your favorite social media platforms for more information and to keep up with the latest news.
