Hardee’s announced today the launch of “Bubba’s Full Throttle Meal,” a special limited-edition combo celebrating its partnership with 23XI Racing and NASCAR driver Bubba Wallace. The meal will be available beginning June 17 online and through the My Rewards™ app for a limited time, giving fans an exclusive way to fuel their passion for racing.
Bubba’s Full Throttle Meal features a five-count Hardee’s signature spicy hand-breaded chicken tenders with Buffalo ranch dipping sauce, medium fry, a medium Coke, and an exclusive Bubba Wallce No. 23 Hardee’s collectible die-cast car while supplies last. This combo delivers premium hand-breaded tenders for the quality fans crave and the fuel to keep the momentum going all season long.
“I’ve never been afraid of a little spice, so building a meal around Hardee’s spicy tenders was an easy choice,” said Bubba Wallace. “Add fries and a Coke, and you’ve got the perfect combo. I can’t wait for fans to check it out and make it part of their race-day routine.”
“We’re thrilled to partner with Bubba on a meal that represents the best of what Hardee’s offers: premium hand-breaded tenders, classic flavors, and an iconic design to create an unforgettable experience,” said Sarah Breymaier, vice president of brand marketing at Hardee’s. “Bubba’s Full Throttle Meal is guaranteed to be a fan favorite bringing a fun new take on the quality menu items our customers love.”
The meal bag features distinctive artwork designed by acclaimed artist and illustrator Stephen Bliss, known for his iconic artwork in one of the world’s most widely acclaimed auto racing video games. Bliss brings his signature style to Hardee’s, creating a visually striking design that celebrates the partnership with Bubba Wallace.
This creative collaboration is the next chapter in Hardee’s partnership with 23XI Racing. Earlier this year, Hardee’s joined 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team at a moment of remarkable momentum for the sport, joining a growing list of iconic Americana brands choosing NASCAR to reach millions of passionate fans. This announcement paired with Hardee’s return to NASCAR after nearly 30 years as the Official Quick Service Restaurant (QSR) of NASCAR, marks one of the most significant comebacks of a heritage brand in recent NASCAR history.
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