Hardee’s Renews Multi-Year Partnership with 23XI Racing as Primary Partner of Bubba Wallace and the No. 23 Team

In the partnership’s first year, Hardee’s saw increased engagement across its social media platforms, while Bubba-themed digital offers for My Rewards™ members ranked among the most successful for the brand. The collaboration also brought fans the popular Bubba Wallace Full Throttle Meal, featuring Bubba’s favorite Hand-Breaded Chicken Tenders™ and exclusive No. 23 Hardee’s collectible die-cast car.

“I’m excited to continue our partnership with Hardee’s and represent the brand on the No. 23 Toyota,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “Hardee’s has a special place in NASCAR history, and it means a lot to carry that legacy forward together. I look forward to making more memories with Hardee’s and the fans.”

In celebration of the partnership renewal and in honor of Bubba Wallace’s birthday on Oct. 8 and this weekend’s race at Charlotte Motor Speedway, where Hardee’s-branding will be featured on the No. 23 car, Hardee’s is offering My Rewards members an offer for a complimentary No. 23 Hardee’s collectible die-cast car with any $15 qualifying purchase from Oct. 8 – Nov. 10 at participating locations. Join the Hardee’s My Rewards loyalty program here.

Hardee’s is also an official NASCAR partner, with a multi-year relationship announced earlier this year. Through its partnerships with NASCAR and 23XI Racing, Hardee’s is connecting with the sport’s passionate fan base and celebrating the shared traditions, energy and community that bring fans together every race weekend.

Get the latest news and exclusive app offers by downloading the Hardee’s app and joining My Rewards, available here.

Offer Terms All registered My Rewards members will receive an offer for a collectible Bubba Wallace 23XI diecast car with any qualifying purchase of $15 or more. Offer will run from 10/8/26 through 11/10/26. While supplies last. Tax, fees, and tips not included. Offer redeemable in the app or order.hardees.com, or in restaurant by scanning offer in app. Limit one redemption per registered user per day. Not valid for use within any other offer or discount. Some exclusions may apply. Offer not available for redemption with 3rd party vendors or delivery partners. Subject to cancellation at any time. © 2026 Hardee’s Restaurants LLC. All rights reserved.