Get ready to crunch the rainbow. SKITTLES® is adding a new texture to the gummy aisle with SKITTLES Gummy Crystals, a candy innovation that combines sweet, squishy gummies with tangy, crunchy candy crystals for a satisfying crunch in every bite.
SKITTLES® Gummy Crystals is available in two amazing varieties, including Original – featuring Strawberry, Lemon, Grape, Orange and Green Apple flavors – along with Tropical Splash – featuring Fruit Punch, Pink Lemonade, Mango Melon, Pineapple, and Watermelon flavors. Both varieties bring together two distinct textures in one candy, giving fans a playful new way to experience the iconic SKITTLES brand.
As consumers continue to seek out bold texture experiences, SKITTLES is bringing the popular crunchy gummy candy trend to its iconic soft candy. With a unique blend of crunchy and gummy textures in one bite, SKITTLES Gummy Crystals bring an innovative twist to the classic fruity treat fans know and love.
“Consumer-led innovation is at the heart of Mars Snacking, and the true magic of SKITTLES lies in delivering the unexpected,” said Ro Cheng, Marketing Vice President, Mars Snacking North America. “SKITTLES Gummy Crystals answers the growing demand for dynamic, multi-textured treats by pairing a soft gummy center with a crystal crunch – giving fans an entirely new way to experience the rainbow.”
SKITTLES Gummy Crystals joins the SKITTLES family lineup, including original chewy SKITTLES, SKITTLES Gummies, SKITTLES Gummies Fuego, SKITTLES POP’d, and SKITTLES Littles. The latest innovation continues the brand’s commitment to creating new ways for fans to “Taste The Rainbow.”
SKITTLES GUMMY CRYSTALS ARRIVE ON TIKTOK SHOP
Starting Nov. 2, fans can get early access to SKITTLES Gummy Crystals exclusively on TikTok Shop as part of a special bundle, while supplies last. The new candy will then be available at select retailers later this year before expanding nationally in 2027.
For more information and the latest SKITTLES news, follow the brand on Instagram, TikTok, Facebook and X.
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