Want to Drive a Giant Peanut? The PLANTERS® Brand Is Hiring

The PLANTERS^® NUTmobile is hitting the road again, and the PLANTERS^® brand is seeking three adventurous Peanutters to join the ride beginning in June 2027.

The NUTmobile is a 26-foot-long peanut on wheels and the center of a year-round experiential marketing program. Peanutters drive the NUTmobile, create social media content, plan and execute hundreds of events and stops, connect with local and national media and surprise and delight brand fans across the country.

One Shell of an Opportunity

The PLANTERS^® brand is seeking college graduates who are engaging storytellers, confident communicators and savvy social content creators with a willingness to jump into nutty situations. Prospective Peanutters must submit a resume and short video showing what they would bring to the role. Creativity and humor are highly encouraged.

Travel enthusiasts with an appetite for adventure and salty snacks are encouraged to apply at BeAPeanutter.com through Nov. 1, 2026.

“The Peanutters have an incredible opportunity to take the brand on the road while gaining experiences they’ll remember long after the job is over,” said Patrick Horbas, director of marketing for the PLANTERS® brand. “They get to travel, meet people from all over, experience some unique events and make connections along the way. It’s a chance to step outside their everyday routine, have some fun and be part of something that’s unlike any other job.”

For Those Who Go Nuts for a Road Trip

Trade in a desk job for a year in the driver’s seat. Peanutters crisscross the country bringing the PLANTERS^® brand to life at sporting events, festivals, college campuses, community events and more. Last year’s class of Peanutters traveled to 41 states and logged over 30,000 miles on their journey, all while receiving an annual salary, full-time benefits, generous meal and travel stipends and real-world marketing and PR experience.

When the road trip rolls to its final stop, Peanutters are encouraged to apply for full-time roles at Hormel Foods to continue their careers.

In a Nutshell

This isn’t your typical entry-level role — it’s a once-in-a-lifetime adventure featuring a 26-foot-long peanut on wheels. From unexpected encounters to unforgettable road trip moments, no two days on the road are the same. Along the way, Peanutters gain valuable real-world experience in a marketing, public relations, content creation and communication while making memories and friendships that can last a lifetime.

To Be or Nut to Be

Ready to throw your name in the top hat? Apply now at BeAPeanutter.com and get ready to go nuts.