Tired of breakfast that doesn’t keep you satisfied? Starting March 23, Hardee’s is doubling down on hearty breakfast with its new Frisco Breakfast Burger and a limited time offer Second Breakfast Insurance, designed for anyone whose first breakfast leaves them wanting more.
Protein plays a key role in feeling satisfied and energized longer. While most quick-service breakfast sandwiches are built to be quick and inexpensive, Hardee’s Frisco Breakfast Burger is crafted to power guests all morning long. With more than 40g of protein, this breakfast offering is meant to keep guests full past the morning rush and into lunchtime.
From March 23 to March 31, My RewardsTM members who aren’t satisfied with their breakfast can participate in Second Breakfast Insurance. Guests can simply submit a past receipt or a photo of a sad, unfulfilling breakfast that left them wanting more at hardees.com/nosecondbreakfast and Hardee’s will offer a complimentary Frisco Breakfast Burger combo. Eligible entries will be rewarded by April 3.
“At Hardee’s, we believe that the most important meal of the day shouldn’t need a backup plan,” said Sarah Breymaier, vice president of brand marketing at Hardee’s. “The Frisco Breakfast Burger was designed to keep our guests satisfied with significantly more protein than other breakfast sandwich options. Second Breakfast Insurance is our way of proving it.”
