For too long, chicken connoisseurs have been duped by flavorless chicken, soggy buns and too much mayo on their chicken sandwiches. Here to restore order to the flavor frontier, Carl’s Jr. is setting a bounty on every criminally bland chicken sandwich in the territory.
In honor of the recently released Western Bacon Chicken Sandwich, Carl’s Jr. is asking guests to become flavor sheriffs to help round up the usual flavorless suspects. From April 14-April 30, guests can download the Carl’s Jr. app, create a My Rewards account and upload a past receipt or photo evidence of a criminally bland chicken sandwich. Guests who complete their bounty will have a FREE Western Bacon Chicken Sandwich loaded directly into their My Rewards account.
“When it comes to Chicken Sandwiches, we believe that Carl’s Jr. is the best in the West,” said Paz Romero, vice president of brand marketing at Carl’s Jr. “We know our guests can’t get enough of our bold, crave-worthy flavors, so we wanted to provide a fun way to call out known flavor felons while promoting our latest menu item [the Western Bacon Chicken Sandwich].”
While other chicken sandwiches are suffering from first-degree dryness, the Western Bacon Chicken Sandwich offers a premium, all-white chicken fillet, hand dipped in buttermilk, lightly breaded and fried to a golden brown, topped with two strips of Cherrywood bacon, melted American cheese, crispy onion rings and tangy Western BBQ sauce–all served on a seeded bun.
For more news, follow Carl’s Jr. on social media. For promotions, download the Carl’s Jr. app and join the My Rewards loyalty program.
