Jif®, the people’s peanut butter*, is stripping back the ingredient label without sacrificing the iconic flavor fans crave.
Announced at CAGNY, the brand officially unveiled Jif Simply™ Peanut Butter Spread by launching the first variety, Unsweetened Creamy, crafted with three simple ingredients and delivering 8g of plant-based protein per serving (8% DV).
Designed for the peanut butter lover seeking streamlined ingredients but not wanting to compromise on smooth texture and a rich, nutty taste, Jif Simply Peanut Butter Spread stays true to the delicious taste that has made Jif® a household name for generations.
“With Jif Simply, we’re giving our fans exactly what they’ve been asking for: a streamlined ingredient list that highlights the USA-farmed peanuts and the fresh roasted peanut taste we’re known for,” said Jessica Fair, Vice President, Marketing at The J.M. Smucker Co. “It’s the perfect, no-guesswork solution for families looking for a delicious, straightforward snack.”
No matter how it’s enjoyed – mixed into oatmeal, yogurt, or smoothies; spread on toast or rice cakes; or even in stir-fry sauces and stews for more peanutty-goodness, it’s pure deliciousness.
When and where will Jif Simply Unsweetened Creamy be available?
Jif Simply Unsweetened Creamy is currently available at Walmart, with a wider retailer rollout and additional varieties coming soon.
What ingredients are in Jif Simply Unsweetened Creamy?
Jif Simply Unsweetened Creamy is made with peanuts, salt and palm oil – because sometimes, simpler is better.
What varieties of Jif Simply Unsweetened Creamy will be available?
Right now, Jif Simply Unsweetened Creamy is available at Walmart in 15oz jars but will soon be available in national retailers with new varieties coming soon.
Will my favorite Jif® products still be available?
Absolutely, they don’t call us the people’s peanut butter** for nothin’!
