In a delightful twist on one of cinema’s most iconic disasters, Xfinity has brought back the magic—and the original stars—of Jurassic Park for its first-ever national Super Bowl commercial, airing during Super Bowl LX on February 2, 2026.
Titled “Jurassic Park… Works”, the 60-second spot, directed by acclaimed filmmaker Taika Waititi (Thor: Ragnarok, Jojo Rabbit), reunites Sam Neill as Dr. Alan Grant, Laura Dern as Dr. Ellie Sattler, and Jeff Goldblum as Dr. Ian Malcolm. The trio reprises their roles from Steven Spielberg’s groundbreaking 1993 film, complete with digitally de-aged appearances and nods to John Williams’ classic score.
The ad cleverly flips the original movie’s premise: What if the catastrophic system failure never happened? What if reliable connectivity kept everything running smoothly? In this alternate universe, an Xfinity technician quickly restores the park’s systems, averting chaos. Instead of fleeing for their lives, the scientists relax and enjoy the wonders of the dinosaur-filled island—think spa treatments, cocktails, and a peaceful weekend surrounded by prehistoric creatures that actually stay in their enclosures.
Created by agency Goodby Silverstein & Partners, the commercial ties into Xfinity’s “Imagine That” brand platform, highlighting how seamless WiFi, mobile service, and smart home connectivity can make life (or even a theme park with dinosaurs) extraordinary and stress-free. It emphasizes Xfinity’s reliable network as the key to keeping things online and secure—no blackouts, no rampaging T. rexes.
Fans of the franchise will spot familiar scenes reimagined with a humorous, feel-good spin, including a scene-stealing appearance by the iconic Tyrannosaurus rex. The spot has already generated buzz for its nostalgic reunion of the original cast, blending humor, heart, and a subtle pitch for better internet.
As millions tune in for the big game, Xfinity’s Jurassic Park homage stands out as a clever, crowd-pleasing way to showcase connectivity in the most entertaining way possible: by letting chaos dinosaurs take a day off. Life, uh, finds a way… when your WiFi does too.
