SiM Drops New Single + AI Music Video “HiDE AND SEEK” Taken From Upcoming New Album ‘PLAYDEAD’ Out On September 27

Genre-blending Japanese metal, punk, and reggae outfit SiM has today dropped their latest offering “HiDE AND SEEK” and the accompanying music video, created by AI visual artists The Dor Brothers. Drawing inspiration from a previously recorded reggae melody created during the lockdown in 2020, “HiDE AND SEEK” morphed into its final form when SiM vocalist MAH reconstructed the verse, changed the key of the melody, and added a chorus on a track that was originally written for the band’s previous album “THANK GOD, THERE ARE HUNDREDS OF WAYS TO KiLL ENEMiES”. Luckily, today’s release can be found on SiM’s upcoming new album ‘PLAYDEAD’ out on Friday, September 27 (via UNFD). When asked about the lyrical inspiration of the track, MAH shared:

“In [the children’s game] ‘HiDE AND SEEK’, the equivalent Japanese phrase “Mouiikai” by the seeker is “Ready or Not”. But [in the Japanese version] the following response “Madadayo” meaning “not-yet (ready)” doesn’t exist in the English version of the game suggesting that the demons will come looking for you regardless of whether you’re “Ready or Not.”

Speaking about the incredible “HiDE AND SEEK” AI video, MAH commented:

“This is SiM’s very first AI-Generated music video. Will AI truly take over mankind one day?! I want people to embrace that “AI-nxiety” and enjoy the video.”

After making waves with their smash-hit singles “The Rumbling “ and “Under The Tree “ featured on the massively popular anime series “Attack On Titan”, SiM has since released their lead single “RED “, the theme song for the new season of the Netflix anime series “Kengan Ashura”. Most recently, the band released a visualizer for “DO THE DANCE “. Listen to “HiDE AND SEEK” here, watch the video here, and pre-save ‘PLAYDEAD’ here.

SiM – HiDE and SEEK [Official Music Video]

HiDE and SEEK by @simofficialyoutubechannel6767 is taken from their album, PLAYDEAD, out September 27. Pre-order/Stream: https://sxixm.com/ [Lyrics] nothing can force me to love you I’m sick of you, I knew this to be true are you still wondering why the sky is blue?

PLAYDEAD

SiM

Tracklisting:

1. PLAYDEAD

2. RED

3. HiDE and SEEK

4. SWEET DREAMS

5. Die Alone

6. TOO LATE

7. KiSS OF DEATH

8. Sad Song

9. BBT

10. DO THE DANCE

11. Not So Weak

12. UNDER THE TREE (Full Length Ver.)

13. The Rumbling (Orchestra Ver.)

SiM has just wrapped up having sponsored their very own music festival in Japan dubbed Dead Pop Festival which was streamed by Amazon Music Live. Now, US fans will have their opportunity to see the band’s high-energy show on the road on the Jackpot Juicer North American Tour (with Dance Gavin Dance, Rain City Drive, and Within Destruction), beginning on August 24 in Tempe, AZ. The quartet will also be performing at Louder Than Life Festival and Swanfest later this fall. Tickets are running out, so be sure to secure yours at the link here, and be sure to stay tuned for more SiM news coming soon.