Two pillars of their respective genres — alt pop royalty ALL TIME LOW and hard rock titans I PREVAIL — collide on the brand new single “Hate This Song.” It’s an absolutely epic collab track that combines the best of both bands’ sounds and worlds.
Hate This Song
Listen to Hate This Song on Spotify. Song · All Time Low, I Prevail · 2024
On paper and in theory, All Time Low and I Prevail might seem like an odd pairing, but the execution is utterly flawless.
“Hate This Song” combines ATL’s effervescent, three-chord charm and knack for melody with I Prevail’s dueling vocals and riffy snarl. “Hate This Song” is a modern breakup track that highlights how music is the universal love language with which we communicate. With its triple vocal attack, catchier-than-a-cold chorus, and moshy breakdown, both fan bases are going to LOVE this song.
“‘Hate This Song’ has been waiting patiently in the wings since the release of our last full-length Tell Me I’m Alive,” says ATL’s Alex Gaskarth. “It was an opportunity to explore something kind of cheeky and different with a band we have a ton of respect for at the top of their game. The I Prevail guys brought their signature weight to the song and transformed it into something wonderfully unexpected and I see our bands coming together as the two sides of a coin dropping into the jukebox that’s about to spin this song over and over again.”
“A while back we were hit up by this little band called All Time Low,” says I Prevail’s Eric Vanlerberghe. “They sent us a track that they wrote and asked if we could spice it up a bit. We said absolutely and went to work. So happy to have this track out — finally — and to be the first ones to put a blast beat on an ATL song.”
When it comes to publicity, media relations imaging, and marketing, Atom Splitter PR Principal and Founder Amy Sciarretto personifies dexterity, diligence, and devotion as she envisions and executes campaigns that don’t just impact tastemakers, but audiences worldwide.
Boundaries don’t exist for her initiatives. Sciaretto’s versatile ability to maneuver outside of expectations and elevate talent to new heights has been a cornerstone of the success of award-winning RIAA-certified juggernauts such as current clients Killswitch Engage, Falling In Reverse, Seether, Hatebreed, Helmet, Zeal & Ardor, Attila, Code Orange, and countless others. Following a storied tenure as an editor at CMJ, she became a fixture at Roadrunner Records before formally launching Atom Splitter PR in 2012. At Roadrunner, she operated point on campaigns for seminal albums such as Slipknot’s platinum-selling Billboard Top 200 #1 opus All Hope Is Gone, Korn’s GRAMMY® Award-nominated Korn III: Remember Who You Are, Killswitch Engage’s gold-selling The End of Heartache and As Daylight Dies, and more in addition to key releases from Meat Loaf, Rob Zombie, Stone Sour, Tommy Lee, and more.
Atom Splitter PR illuminates the scope of her vision. With a powerhouse roster spanning heavy metal, rock, alternative, indie, and pop, she continually lands high-profile placements across print, online, and television. Her drive and dedication remain unparalleled, adding a personalized fire and flare reflective of every artist’s individual needs. As the engine of Atom Splitter PR accompanied by a full staff of equally passionate PR impresarios, she continually raises the bar and redefines what publicity can be in the age of streaming and social media.
Outside of public relations, Amy remains staunchly devoted to her family and bulldog Higgins. She spends as much time as possible walking dogs at a local shelter, giving them a little extra love. In 2009, she co-authored the music industry survival guide Do The Devil’s Work for Him alongside Rick Florino. Expect her to make more history going forward…
