“It’s pure angst about wanting to rid yourself of your phone and societal expectations,” says lead singer of NYC-based shoegaze/noise-rock quartet LAVEDA, Ali Genevich, about their new single “CELLPHONE.” The track, a raw and angular exploration of digital fatigue and modern disconnect, due to constant dopamine hits from our phones, inundation of information, and added stress that comes from oversaturation of social media, is from the band’s upcoming third album Love, Darla (out September 12, 2025 via Bar/None Records).
Laveda is continuing to build anticipation for their third album with the release of this searing new single. Co-written and performed by Genevich and guitarist Jacob Brooks, the track was born from a jam session in Los Angeles in summer 2023 with longtime collaborator Dylan Sky. Genevich describes it as a “borderline nonsensical” outpouring of emotion about the existential overwhelm of life as it is today, through electrifying sonics and unfiltered lyricism. “The music industry feels hyper competitive in this negative way when I’m absorbing everything through a screen,” she explains. “What I love is connecting with other bands and people in real life– that’s what it’s all about.”
The video for the new track which premieres via The Alternative captures the chaotic charm of office malaise with a punk-rock wink, thanks to director Adam Urbaetis’s wild vision and Ali’s deadpan performance. “This video was insanely fun to be in,” Ali says. “I felt like a kid in high school just fucking around in an office space.” Running on zero sleep by day two, Ali leaned fully into the role of the exhausted office drone: “I think it added to the ‘I’m-so-over-it, tired-girl-at-the-office’ look.” With behind-the-scenes magic from a crew that “absolutely crushed it,” and Adam at the helm, the result is a vivid, off-kilter take on burnout and digital-era disconnection.
In addition, Laveda has been added to Austin’s psych rock festival, Levitation 2025. Set to perform on Thursday, September 25th at Mohawk (912 Red River St, Austin, TX 78701), they will be joined by Grumpy and Slater as support for The Dandy Warhols. More information can be found at https://levitation.fm.
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Rey Roldan
