Just in time for football season, two game-day staples are joining forces. Pringles and Buffalo Wild Wings are packing three of the restaurant’s legendary wing sauces into stackable crisps for the first time, giving fans a portable way to get their B-Dubs fix whether they’re at the tailgate, on the couch, or on the go.
The limited-time collaboration marks Pringles’ first flavor partnership with a national restaurant brand in more than five years. The new lineup delivers three distinct heat and flavor profiles designed to hit every preference:
- Parmesan Garlic: Tangy citrus notes lead into aged Parmesan, roasted garlic, Italian herbs, and a subtle red spice kick.
- Medium Buffalo: Classic tangy Buffalo flavor with cayenne heat and a smooth buttery finish.
- Asian Zing: Sweet heat with rice vinegar tang, chili pepper heat, and balancing notes of soy and ginger.
“When two brands that are synonymous with game day and flavor come together, fans expect something big,” said Mauricio Jenkins, Salty Snacks Brand & Content Lead at Mars Snacking North America. “We’ve taken the unmistakable flavors people love from Buffalo Wild Wings and packed them into our iconic stackable crisps, creating a lineup that’s made for every kickoff, watch party and tailgate.”
Buffalo Wild Wings Brand President Tristan Meline added: “We’re excited to partner with Pringles to bring Buffalo Wild Wings flavors to snack lovers in a whole new way. From game day to every day, these crisps capture the bold taste fans know and love from B-Dubs. It’s a fun way to introduce new consumers to the brand and invite them to experience our legendary flavors firsthand.”
The Pringles x Buffalo Wild Wings crisps began rolling out at select retailers in July and will expand nationwide in September. Suggested retail price is $2.69 per can. Fans can check Pringles.com for local availability and follow @Pringles and @BWWings on social media for updates.
