Lucky Energy is bringing back the icy, refreshing vibes of childhood slushies with its new SLUSH collection — a trio of bold, frozen-inspired flavors in a convenient new format. Launched in early April 2026, the lineup captures the fun of corner-store slush machines while delivering the brand’s signature performance boost: zero sugar, zero calories, and 200mg of caffeine per can.
The SLUSH series features three craveable options inspired by classic favorites:
- Blue Razz Slush — A vibrant, tangy blue raspberry that delivers bold berry punch with that signature slushie sweetness.
- Cherry Slush — The nostalgic red classic, bursting with ripe cherry flavor that tastes like it came straight from the machine.
- Strawberry Slush — The newest addition (rolled out later in the month), offering sweet, juicy strawberry notes perfect for summer.
Each flavor aims to taste more like a nostalgic frozen treat than a traditional energy drink, according to consumer reviews and taste tests popping up on social media. Reviewers have called them “10/10” across the board, praising how well they replicate the slushie experience without the sugar crash.
Lucky Energy keeps its formula simple and effective with just five super ingredients: maca, beta-alanine, taurine, ginseng, and caffeine. This clean blend provides sustained energy without artificial additives, sugars, or calories.
The new SLUSH lineup marks the brand’s first permanent 12-oz sleek can format — about 25% smaller than the original 16-oz cans — making it ideal for on-the-go sipping or lighter sessions while still packing the full performance punch.
Availability and Pricing
- Direct-to-consumer: Available now exclusively at LuckyBevCo.com.
- Individual 12-packs: $29.99 each.
- SLUSH Variety Pack (9-pack with all three flavors): $25.99.
Lucky Energy, founded by serial entrepreneur Richard Laver, positions SLUSH as more than just new drinks — it’s a nod to emotional nostalgia paired with modern performance. “The frozen drinks many of us grew up with represented freedom and shared experience,” Laver said in the launch announcement. “We saw an opportunity to bring that moment forward in a way that not only tastes incredible but also aligns with our zero-sugar, zero-calorie standard.”
As the energy drink category leans into familiar, craveable flavors, Lucky’s SLUSH collection taps into that sweet spot of comfort and functionality — perfect for athletes, creators, and anyone chasing that next-level day.
Whether you’re chasing summer vibes or just need a refreshing pick-me-up that doesn’t weigh you down, these new slush flavors are worth a try. Head to LuckyBevCo.com and grab a pack!
Use code THELITEHOUSEMEDIA for 20% off your first order!
