Monster Energy is starting 2026 with an innovative spin on its flagship product. The brand has launched Monster Energy Strawberry Shot, a new variant that enhances the iconic original Monster flavor with a subtle “shot” of strawberry—without altering the core taste that fans have loved for years.
This isn’t a full strawberry-flavored energy drink like some of Monster’s past offerings (such as Ultra Strawberry Dreams). Instead, it’s the classic OG Monster formula boosted by a hint of strawberry sweetness, inspired by the popular “dirty soda” trend where people mix soda with flavored shots or syrups.
“Monster Energy Strawberry Shot represents our commitment to giving fans new ways to enjoy the Monster experience while staying true to the flavor foundation that built our brand,” said Dan McHugh, Monster Energy Global Chief Marketing Officer. “Monster fans know there is no beating our legendary flagship flavor, but there are new ways to enjoy it. Monster Energy Strawberry Shot delivers exactly that: 100 percent Monster, now with a twist.”
McHugh emphasized the simplicity of the concept: “We tried lots of great options, but strawberry was instantly the standout. We didn’t create a strawberry-flavored energy drink; we added a shot of strawberry flavor to Monster. That’s what makes it special.”
Available in both full-calorie and Zero Sugar versions, Strawberry Shot is rolling out nationwide at stores now. It packs the same powerful energy blend fans expect, including glucose, taurine, L-carnitine, caffeine, and inositol.
The drink will make its high-profile public debut at Anaheim 1 Supercross on January 10, 2026—the electrifying season opener for the Monster Energy AMA Supercross series. Attendees can be among the first to sample it through dedicated zones, athlete integrations, and a full FanFest activation.
This launch marks an exciting evolution for Monster’s core lineup, building on the brand’s heritage while tapping into modern flavor trends. If the early buzz is any indication, Strawberry Shot could become a new go-to for longtime fans seeking a fresh take on the original.
