Taco Bell is shaking up its menu with the nationwide launch of Mtn Dew Baja Midnight on August 14. This vibrant purple drink takes the iconic Mtn Dew Baja Blast—a tropical lime favorite among fans—and infuses it with a bold passion fruit flavor, creating a refreshing new sip that’s here to stay.
Baja Midnight marks a permanent addition to Taco Bell’s beverage lineup, giving fans a chance to enjoy the classic citrusy zing of Baja Blast with a fruity, midnight-hued twist. For those craving a frosty treat, Taco Bell is also rolling out a limited-time Baja Midnight Freeze, blending the new flavor into a slushy, cool concoction perfect for summer.
The introduction of Baja Midnight builds on the enduring popularity of Mtn Dew Baja Blast, a Taco Bell exclusive since 2004 that has sparked a devoted following. Whether you’re pairing it with a Crunchwrap Supreme or sipping it solo, this new flavor promises to deliver a fresh take on a beloved classic. Head to Taco Bell starting August 14 to try Baja Midnight or its Freeze before the frozen version disappears!
“This is more than a new drink—it’s a bold evolution of a cultural icon,” said Taylor Montgomery, Taco Bell’s Chief Marketing Officer. “Our fans made BAJA BLAST legendary, and MOUNTAIN DEW BAJA MIDNIGHT is our way of celebrating their passion with a fresh, unexpected flavor.”
Available in two formats—regular ($2.49–$2.99) and a limited-time Freeze ($3.79–$3.99)—this new drink is crafted to pair perfectly with any Taco Bell order. On August 15, Taco Bell Rewards Members can score a free medium MOUNTAIN DEW BAJA MIDNIGHT with a $5+ app purchase.
Follow @TacoBell to join the purple wave and see where this bold new flavor takes the BAJA BLAST legacy next.
Prices and participation vary by location. Taxes extra. Reward valid 8/15/25 via Taco Bell app, terms apply.
