Two of America’s most iconic snack brands, Reese’s and Oreo, have joined forces to answer the long-standing pleas of fans, launching a delectable duo of treats: the Reese’s Oreo Cup and the Oreo Reese’s Cookie. Set to hit stores nationwide in September 2025, this collaboration promises to blend the beloved flavors of peanut butter and chocolate in innovative ways, creating a snacking experience that’s been years in the making.
A Dream Mashup Comes to Life
For over a decade, fans have been vocal on social media, Reddit, and even through direct requests to the brands, begging for a Reese’s and Oreo crossover. The companies, Hershey (Reese’s) and Mondelēz International (Oreo), have listened, delivering not one but two new products that combine their signature flavors. This isn’t the first time the brands have teased such a pairing—a limited-edition Peanut Cup Oreo was tested in 2014—but this full-scale, two-way collaboration marks a bold step forward.
The Reese’s Oreo Cup reimagines the classic peanut butter cup by incorporating Oreo’s signature chocolate and white creme, with Oreo cookie crumbs mixed into the peanut butter filling. Available in king size, standard size, and miniature cups, this treat is set to become a permanent addition to Reese’s portfolio, ensuring fans can indulge long-term.
On the flip side, the Oreo Reese’s Cookie takes the traditional Oreo chocolate sandwich cookie and swaps out its classic creme for a Reese’s peanut butter creme, studded with Oreo cookie crumbs for added texture. This cookie will be available starting September 2025, while supplies last, with a planned return to shelves as a permanent fixture in Oreo’s lineup in January 2026.
A Strategic Launch Amid Changing Tastes
The timing of this release is no coincidence. With rising grocery prices and growing consumer scrutiny over sugar and artificial ingredients, Hershey and Mondelēz are betting on these indulgent mashups to spark excitement and drive impulse purchases. Hershey’s Chief Growth Officer, Stacy Taffet, noted that the products are particularly aimed at Gen Z, a demographic craving bold flavors and unique textures. The collaboration comes at a time when both companies are navigating challenges—Mondelez reported a 3.5% decline in North American sales in Q2 2025, and Hershey is grappling with rising cocoa costs.
“This isn’t just another product launch—it’s two legendary brands coming together to create something absolutely unprecedented that’ll blow minds and taste buds everywhere,” said Dan Mohnshine, Vice President of U.S. Confection Marketing at The Hershey Company.
How to Get Your Hands on These Treats
Eager fans won’t have to wait long to try these snacks. Both the Reese’s Oreo Cup and Oreo Reese’s Cookie will be available for presale starting August 18, 2025, through The Hershey’s Store and Oreo’s website, respectively. Fans can sign up for early access starting July 30, 2025, at Oreo.com/UnwrapTheCollab or shop.hersheys.com. Nationwide retail rollout begins in September 2025, with the Reese’s Oreo Cup available in multiple sizes and the Oreo Reese’s Cookie offered while supplies last.
A Sweet Future Ahead
This collaboration is more than a nostalgic nod—it’s a strategic move to reinvigorate interest in two powerhouse brands. By blending the creamy, nutty richness of Reese’s with the crunchy, chocolatey goodness of Oreo, these treats are poised to become instant classics. Whether you’re a fan of twisting, dipping, or stacking your snacks, the Reese’s Oreo Cup and Oreo Reese’s Cookie promise to deliver a flavor mashup that lives up to the hype.
Mark your calendars for August 18 for presale access, and get ready to snag these treats when they hit shelves in September 2025. For more details, visit hersheyland.com/oreo-cup or oreo.com/UnwrapTheCollab.
