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Brand of Sacrifice New Album ‘Lifeblood’ Out Now

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Canadian deathcore wrecking crew, Brand of Sacrifice finally unleashed their sophomore masterpiece ‘Lifeblood’ on Friday last week (March 5th) to enormous fan and critical acclaim alike. The album, being touted as “the kick in the ass deathcore needs” by Exclaim and described as “merciless technical death metal that has this epic, operatic frame to it” by The Pit, has already clocked up 3 million global streams over this weekend just gone.
‘Lifeblood’ debuted on the Top 10 of the iTunes Rock chart in Ireland, Canada, USA, South Africa and Australia and debuted on the Top 10 of the iTunes All Genre chart in the US, Canada and Ireland. Find the album on your streaming platform of choice here and buy the album on Bandcamp for $6.66 for the remainder of this week here.
Speaking on the phenomenal reception to and success of the release of their sophomore album, Brand Of Sacrifice share
“Our livestream album launch party was supposed to be a celebration of the album launch, which it surely was, but since then we’ve gotten so much more love that our minds are blown and we feel like we need a second party. We never thought that an album we made and launched from our bedrooms would do what this has, so thank you SO much to everyone for spreading the word. To anyone who has listened, YOU ARE OUR LIFEBLOOD. Now about that second party…let’s do that one in person as soon as we can.”
The band celebrated the release of the album with a livestream launch event that saw over 8,000 people tune in to catch the show featuring interviews with the band, talking heads from other bands and within the industry and the giveaway of a one-of-a-kind, ‘Lifeblood’ branded PS5. Watch the livestream here or by clicking on the image below.
BRAND OF SACRIFICE - Lifeblood (Official Album Release Party)
What the press are saying about ‘Lifeblood’
 “‘Lifeblood’ Is the Kick in the Ass Deathcore Needs”
– Exclaim
“The result is basically merciless technical death metal that has this epic, operatic frame to it.”
– The Pit
“I can’t recall the last time I heard an album this heavy yet this catchy and this memorable”
– Banger
“If you’re a fan of sub-basement guttural vocals, eternal blasting, and straight up devastating riffs, then you’re going to love this.” – Metal Injection
“The band are experts at using fluctuating dynamics for an extra heavy effect with electronic and orchestral elements to push deathcore forward into the ’20s.”
– Metal Sucks
“What makes Brand of Sacrifice’s sound so compelling is the insane control they have over the chaos that results from a truly wide range of influences.”
– Loudwire
“There’s a renewed scope and ambition to ‘Lifeblood’ that makes it a far more devastating and remarkable experience, ….making it apparent how thick and venomous their sound has become.”
– Knotfest
“Brand of Sacrifice take technical deathcore and infuse it with a cinematic flair and some contagiously catchy sections to make it open and accessible without compromising on crushing aggression and mind-melting intricacy.”
– New Transcendence
“If you know of Brand of Sacrifice, you can rest assured that the end product of Lifeblood is full of moments that throw you for a loop, give you goosebumps, and only expand the Berserk knowledge exhibited by the band.”
– The New Fury
The four tracks unleashed from the album prior to it’s release – “Demon King” “Lifeblood‘ “Animal” and “Altered Eyes“, secured the band placements on some of the biggest genre-specific playlists across Spotify, Tidal and Deezer, set the YouTube ‘reacts’ community ablaze, nearly tripled their Spotify monthly listeners (an increase of 189%) and saw 8 different limited edition, pre-order vinyl variants of the album sell out way in advance. One thing is undeniably for sure, Brand of Sacrifice are at the very forefront of the new crop of bands elevating deathcore to a whole new level.
Much like the band’s debut album, ‘God Hand’ , ‘Lifeblood’ is also inspired by the popular anime series ‘Berserk’, this time focusing on the plight of series protagonist, Guts. The album features an impressive array of guest performances from the likes of I Prevail, Emmure, Shadow of Intent, Traitors and Viscera. Pre-Order bundles are available here.
Brand of Sacrifice
“Lifeblood” Track Listing
1. Dawn
2. Demon King
3. Animal
4. Altered Eyes
5. Prophecy of the Falcon feat. Frankie Palmeri (Emmu
6. Perfect World
7. Mortal Vessel feat. Ben Duerr (Shadow Of Intent)
8. Foe of the Inhuman feat. Eric Vanlerberghe (I Prev
9. Vengeance – feat. Jamie Graham (Viscera)
10. Ruin – feat Tyler Shelton (Traitors)
11. Corridor of Dreams
12. Lifeblood
About Brand Of Sacrifice
Since 2018, Toronto-based deathcore quintet Brand of Sacrifice have been imprinting their mark on the heavy music scene. Dubbed ‘The Branded Ones,’ the group’s fans joined and marched with them as they tore across the globe in support of debut EP ‘The Interstice’ and LP statement ‘God Hand’ which debuted at #20 on Billboard’s Heatseekers Albums Chart.
Other highlights to a whirlwind cycle for ‘God Hand’ included a slot on The Summer Slaughter Tour with Carnifex, Cattle Decapitation, The Faceless and Lorna Shore, a world tour with tech vets Rings of Saturn, plus a tour with fellow upcoming deathcore titans Shadow of Intent.
Brand of Sacrifice have spread their wings for sophomore LP ‘Lifeblood’ which will be released with help from Blood Blast Distribution on the digital end. The production is even more pummeling, exemplified by laser-sharp structures and a wide-gulf of dynamics. The album takes catchy to another level, with choruses comprising string orchestrations and synths, alongside bludgeoning breakdowns.
The band draws its name from popular anime series Berserk by Kentaro Miura. ‘Lifeblood’ focuses on the series’ dark horse protagonist Guts, a lone wolf who faces demons both inside and out in a post-apocalyptic world.
Fans at any Brand of Sacrifice show will be familiar with set-closer “Eclipse” and its ending chant of, “Welcome to the new age.” With ‘Lifeblood’, it’s evident the band have ushered in yet another, even fresher era from which there is no turning back.
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