Brewery Lights Holiday Tradition Returns to St. Louis for 31st Year
WHAT: The Anheuser-Busch St. Louis Brewery is readying for its 31st annual Brewery Lights display, welcoming thousands to the company’s flagship brewery where guests can enjoy more than 700,000 twinkling lights, special beer, food and entertainment this holiday season. The Brewery Lights will kick off the holidays with a public lighting ceremony on Nov. 17 at 5:30 p.m. with the help of St. Louis Blues alumnus Brett Hull.
New this year, the brewery will construct an ice rink for visitors to make memories under the twinkling lights of the historic Old Schoolhouse grounds. To help properly break in the custom-made rink, St. Louis Blues alumni including Brett Hull, Terry Yake, Cam Janssen, Mike Zuke, Bobby Plager, Reed Low and Bob Gassoff Jr. will be available to sign autographs and take photos on select Thursday and Sunday nights by the skating rink. A portion of guests’ skate rental fees will be donated to the St. Louis Blues Alumni Association, which has helped raise more than $5 million for local charities.
Additionally, there are several special packages and a la carte options available to guests including a sampling wristband for guests 21 and older to enjoy up to five free beer samples along the tour route, and food tokens available for purchase. StellaMart will be back this year for guests to do some quick holiday shopping at the outdoor market featuring numerous local St. Louis vendors.
Drive-through tours are welcome at the St. Louis brewery Monday through Wednesday evenings from Nov. 21 to Dec. 28 after dusk until midnight. Visitors can enter from Arsenal Street turning onto Seventh Street and then travel along Pestalozzi Street.
The Brewery Lights experience will be open Thursdays through Sundays from 5 to 10 p.m. apart from select holidays. Brewery Lights is free, and complimentary parking is available for guests at the Anheuser-Busch Tour Center, located on the corner of Lynch and 12th streets.
More details can be found at BreweryLights.com.
WHEN: Lighting Ceremony on Nov. 17
5:30 p.m. – Festivities begin with St. Louis Blues legend Brett Hull flipping the holiday lights switch to illuminate the brewery
6 p.m. – Walking tours and festivities continue
Brewery Lights Hours
Thursdays – Sundays, Nov. 17 – Jan. 1
5 – 10 p.m.
* The brewery will be closed on Thanksgiving, Christmas Eve, Christmas Day and New Year’s Eve
WHERE Anheuser-Busch Tour Center and Biergarten
12th and Lynch Streets
St. Louis, MO 63118
VISUALS/ INTERVIEW OPPS:
Visual Opportunities
• The Anheuser-Busch Brewery adorned with festive holiday lights and decorations, including ice and sand sculptures
• The Budweiser Clydesdales at the decorated Clydesdales Stable
• Guests skating on the ice rink at the brewery
• Guests making s’mores over fire pits
Interview Opportunities
• Julia Mize, vice president of Beer Culture, Anheuser-Busch
• Brett Hull, St. Louis Blues Legend
